In order to make some progress with my Text link broker reviews, I chose the largest and most famous one. Here my short review of Text-Link-Ads.com (aff link).
Text-Link-Ads.com claims to have more than 20.000 publisher and more than 3000 advertiser on their site. Textlinkads offers Textlinkads (out-of-content) and Inlinks, which are In-Content ads. Text Links are priced with a flat fee for a 30-day run.
Text Link Ads Review
Here’s my quick analysis on what I like and dislike about TLA. It’s certainly not perfect, but a beginning and hopefully goog enough for a short review:
Best and largest selection of publishers
Large advertiser base
Relevant In-content Links
Privacy protected marketplace
Script or manual link placement
Strong competition for good links
Confusing site usability
Please share your opinion in the comments. More info at www.text-link-ads.com (aff link)
After a few month’s blogging break, I decided to get back to the keyword and share my knowledge with the community.
First of all I want to re-design this site and find or create a nice template. Then I’d like to add some quality content and get this blog off the ground. However, I am not sure what exactly to share first….so why not crowd source :). What would you like to read on Textlinkads first?
1. General online marketing tricks
2. Linkbuilding utilizing SMO such as Twitter, Youtube, Facebook, Slideshare…
3. Review of all Textlinkads brokers…e.g Textlinkads.com , Linkxl.com, Linkbroker.com..
4. Linkbuilding with directories, article submissions
5. Comment Links / Linkspam…
6. Linkbaiting techniques
7. Widget links
8. Internal Link structure …
9. ______________ (your ideas)
Feel free to comment or shoot me an email.
In years past general article submissions to sites like EzineArticles was a great strategy, but in early 2008 Google stripped the ability of many of the article banks from being able to pass PageRank, so the upside of writing articles for generic general article banks is fairly limited unless the strategy is used in conjunction with other link building strategies.
More recently some hub based websites (like Squidoo, HubPages, and Work.com) have launched accepting how to guides from topical experts. It is easy to get published on these sites. Some of them use rel=nofollow on outbound links for new publishers, but as you gain experience and trust in their algorithms those limitations typically get lifted.
Some bloggers have thousands of readers, and through buying a lot of ads on blogs you could hope to tap some of that traffic flow. But what if there was a cheaper and more effective way of borrowing their traffic? There is. Guest posts!
The essense of guest posts is you find related popular blogs and follow them for a while. Then after you understand their editorial style and direction, and have participated in the community for a while you can ask if you could write a guest article for their site. The beauty of this strategy is that you not only get a quality low risk link, but you also get to appear in front of hundreds or thousands of subscribers who read that site.
In an ideal world, as a merchant you would like your commercial offer pages to rank for your best keywords. Unfortunately people are more likely to link to your informational pages, and in some cases those pages may compete with and outrank your commercial offers. So what can you do?
Lots of Linkbait – this strategy revolves around building so much authority that your commercial offer pages still rank even if nobody else links to them…ranking primarily based on domain authority and internal anchor text.
Change URLs – a few weeks after you launch an effective well linked piece of content consider changing that page. Some options:
- Add aggressively placed advertisements on that page, making sure that traffic flow has an opportunity to see your commercial offers.
- Add links to other pages on your site to help flow PageRank to other key pages.
- Make the well linked article a sub-section within that section and turn the well linked to URL into a salesletter.
Have a number of pages competing for the same keywords? If they are linked to from other sites consider consolidating the link authority by 301 redirecting the less important pages to the more important associated page.
For example, if you ranked #8 and #11 you might be able to rank #3 or #4 by combining the link juice from those pages.
If 1 is good 2 is better…if 2 is better than 300 is great…or so the strategy goes. In theory that is nice, but that is not how the web works. As the opportunity cost of a marketing strategy decreases then the networks influenced by the technique get better at demoting it.
In May of last year John Scott tested submitting his site to 5 strong paid directories while submitting another site to 700 cheap directories. He shares his results here. And what are they? 5 quality paid directories outperformed 700 cheap directories, and the site with 700 links appeared penalized while the other site got 100+ search engine referrals each day.
Search engines rank pages based on relevancy and authority. As a link buyer you have many ways you can influence both of these.
- Peform keyword research and ensure your primary keywords appear in your page title. Make sure your page copy also includes secondary keywords and important keyword modifiers to help ensure you have the ability to rank for a broad array of related keywords.
- When linking internally try to use your keywords as the anchor text of the links pointing to the most important pages.
- When buying links try to get the keyword you want to rank for in the anchor text.
- Create and give away valuable tools and featured content, even if they do not lead to direct sales. If a person links at any part of your site it generally helps the rest of your site rank better.
- Link to important pages more frequently than you link to unimportant pages. Link to your most important pages sitewide.
- When buying or building links where you have some control over where they link at, try to point them at the pages you want to rank.
When buying text links to help boost your organic search engine rankings there are a wide array of options to chose from.
Traditional Text Link Brokers Companies like TextLinkAds give you access to 10,000′s of link sources.
The main benefit with such networks is the ease with which you can place ads across a number of websites. The biggest downside with such networks is that since they are large and well known they are targets for search engineers who aim to minimize the ability of paid links to influence their rankings.
Quasi-Link Networks Some ad networks like BuySellAds are not traditional link networks by trade, but may provide some of the ease of buying benefits that you get from traditional text link ads.
Site Reviews Companies like ReviewMe, SponsoredReviews, and Blogsvertise allow you to buy product and/or site reviews from blogs in your field. Some of these networks use rel=nofollow on outbound links, but some of them allow you to get direct links.
Direct Link Purchases Purchasing links directly from publishers is the most time consuming link building strategy on the market, but if you are creative with how and where you look you can find clean link sources that are off the SEO map, which stand a good chance of passing link authority to your site for a long time to come.
Buying Links Through Promotions Buying links indirectly through promotion in some cases can yield cheaper and higher quality links than you can typically buy directly, though it takes some creativity and industry knowledge to create promotions that will take off. Some promotional attempts may fall flat on their face, especially when you are new to the field. But as you gain experience you are more likely to succeed with promotions.
Pay Per Click (PPC) Ads
Search engines like Google, Microsoft, and Yahoo! sell traffic on a cost per click basis. Ads are ranked based on the combination of cost per click * the expected CTR.
- You gain instant market feedback from clean traffic sources, which helps you discover which keywords convert well for and are valuable to your business.
- You can use this traffic to test and tweak your site to improve consumer response rates and your effective value per visitor.
- Many new advertisers either drastically underbid and get no exposure or overbid and lose a lot of money. If you are not careful you can lose a lot of money before you start making money.
- You are forced to keep paying for every click, and once the visitor leaves they may not return.
- Since auctions are based on efficient markets in some industries it can be hard to build a sustained competitive advantage. As you and competitors get more efficient much of your profits are sent to search engines, which act as leeches on the web.
These ads try to understand the context of a page and create ads that match that topic. Many of these ads sold by search companies like Google (through their AdSense program) while a number of other smaller players like Chitika also sell ads
- These ads rarely get clicked on (relative to search ads) so they often are sold below a fair market value and offer a great opportunity for spreading branding messages on the cheap.
- Some networks not only target ads by keyword, but also let you buy ads targeted to premium publisher websites for far less than you would pay if you had to buy them direct from the publisher.
- Since these rarely get clicked on it can take a while to get enough feedback to have it be meaningful.
- Some ad networks, like Google, automatically opt you into getting exposure on low value high traffic sites like MySpace. Many new advertisers fail to realize how much of their budget is wasted on these non-converting high traffic sites.
Affiliate programs allow you to buy exposure for your business, and only pay affiliates for traffic that drives conversions.
- Since you only pay affiliates when they convert these ads can drive a lot of free brand exposure.
- Since affiliates only get paid if a customer converts most affiliates tend to aggressively integrate affiliate offers into their sites, driving a lot of traffic to your site.
- If you do not have a clear affiliate policy you may find your affiliates competing directly against you and driving up your costs.
- Some affiliates are sleazy and will damage your brand if they think it will help them make a dollar. Consumers and competitors may hold your brand responsible for the actions of your affiliates.
Text Link Ads
Text Link Ads are typically static text links integrated into websites.
- Most text links are sold on a flat monthly price, so you know your costs up front.
- In addition to driving direct targeted traffic, these links can offer SEO benefits, helping to boost your organic search engine rankings. This is especially useful if you are close to the top of the organic rankings but still need a bit more of a boost.
Some publishers sell too many ads and/or lack editorial integrity (selling links to off topic sites) and end up getting their ability to pass PageRank stripped.
For websites to rank in the algorithmic search results they typically require inbound links…especially to rank for competitive keywords where lots of competing businesses want to rank. In some cases ranking can take hundreds or thousands of inbound links. No matter how high the odds it is good to start with some foundational link building. Here are 5 general directories search engines love
- BOTW.org – general directory offering a yearly $100 recurring option and one time fee listings for $250.
- Business.com – Business focused directory that charges $299 per year to list your websites.
- DMOZ.org – called the Open Directory Project, this directory is anything but open! Submissions are free, but it can take years to get listed in DMOZ because unpaid volunteers edit the categories and are quite picky with what sites they are willing to list.
- LII.org – Librarian’s Internet Index is similar to DMOZ, but more actively maintained. They try to focus on listing leading non-commercial and informational websites.
- The Yahoo! Directory – one of the older web directories, started in 1994. The Yahoo! Directory charges an annually recurring $299 fee for listing websites.
Will these directories get you to the top of the search results? Probably not, but every journey must start with a first step!