Text Link Ads

In an ideal world, as a merchant you would like your commercial offer pages to rank for your best keywords. Unfortunately people are more likely to link to your informational pages, and in some cases those pages may compete with and outrank your commercial offers. So what can you do?

Lots of Linkbait - this strategy revolves around building so much authority that your commercial offer pages still rank even if nobody else links to them…ranking primarily based on domain authority and internal anchor text.

Change URLs - a few weeks after you launch an effective well linked piece of content consider changing that page. Some options:

• Add aggressively placed advertisements on that page, making sure that traffic flow has an opportunity to see your commercial offers.
• Add links to other pages on your site to help flow PageRank to other key pages.
• Make the well linked article a sub-section within that section and turn the well linked to URL into a salesletter.

Internal Redirects
Have a number of pages competing for the same keywords? If they are linked to from other sites consider consolidating the link authority by 301 redirecting the less important pages to the more important associated page.

For example, if you ranked #8 and #11 you might be able to rank #3 or #4 by combining the link juice from those pages.

Search engines rank pages based on relevancy and authority. As a link buyer you have many ways you can influence both of these.

Relevancy

• Peform keyword research and ensure your primary keywords appear in your page title. Make sure your page copy also includes secondary keywords and important keyword modifiers to help ensure you have the ability to rank for a broad array of related keywords.
• When linking internally try to use your keywords as the anchor text of the links pointing to the most important pages.
• When buying links try to get the keyword you want to rank for in the anchor text.

Authority

• Create and give away valuable tools and featured content, even if they do not lead to direct sales. If a person links at any part of your site it generally helps the rest of your site rank better.
• Link to important pages more frequently than you link to unimportant pages. Link to your most important pages sitewide.
• When buying or building links where you have some control over where they link at, try to point them at the pages you want to rank.